China Southern Power Grid Corporation enters the top 200 of the World's 500 Most Influential Brands for the first time.

On December 12th, World Brand Lab released the 2024 "The World's 500 Most Influential Brands" ranking. China Southern Power Grid Corporation, with its outstanding brand strength and continuous innovation and development, has climbed to the 199th position globally, a significant improvement of 30 places from 2023, further enhancing its brand influence and competitiveness.

World Brand Lab is an authoritative and leading brand consulting, research, and evaluation institution in the industry. The "The World's 500 Most Influential Brands" ranking is judged by Brand Influence, which primarily includes three key indicators: Market Share, Brand Loyalty, and Global Leadership.

In recent years, China Southern Power Grid Corporation has thoroughly implemented the spirit of the 20th National Congress of the Communist Party of China and the second and third plenary sessions of the 20th Central Committee. It has fully implemented the work deployment of the State-owned Assets Supervision and Administration Commission of the State Council's "Notice on Carrying out the Brand Leading Action of Central Enterprises" and the spirit of the Central Enterprise Brand Building Work Conference and the Central Enterprise Brand Leading Action Promotion Conference. The company has integrated brand building into its corporate development strategy, striving to build a world-class enterprise with "excellent products, outstanding brands, leading innovation, and modern governance."

In 2024, China Southern Power Grid Corporation has deeply promoted the implementation of the brand strengthening strategy and the brand leading action, focusing on deepening comprehensive brand management, continuously enhancing global brand influence, and promoting brand value improvement. The company has released its Chinese and English brand concepts for the first time, systematically refining its core brand values, brand positioning, and brand image to further establish brand recognition and guide brand building direction. It has established the China Southern Power Grid Corporation "135+" brand architecture for the first time, based on strategy and oriented towards the future, setting up brand clusters and brand units to promote the synchronized and complementary development of parent and subsidiary brands. It has formed a brand management system with Southern Grid characteristics for the first time, focusing on brand leadership and value-driven development, systematically sorting out eight major management modules, and accelerating the transformation of brand management from experience-based to modern. The company has promoted overseas registration of its group trademark, continuously enhancing the overseas influence of the China Southern Power Grid Corporation brand and empowering the company's overseas business expansion.

In the next step, China Southern Power Grid Corporation will continue to be guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, keeping the "major affairs of the nation" in mind and putting them into practice. The company will fully implement the brand work deployment of the State-owned Assets Supervision and Administration Commission of the State Council, pay more attention to enhancing brand value, set high goals, focus on off-balance sheet assets, and continuously improve the added value and leadership of the corporate brand, injecting strong momentum into the Southern Grid's practice of Chinese modernization.